Scotiabank and Cineplex have entered into an agreement to enhance and expand the SCENE loyalty program by bringing together the full benefits of SCENE with Scotia Rewards, Scotiabank’s flexible customer loyalty program.
In addition to providing SCENE’s over 10 million members with the opportunity to redeem points for a variety of entertainment and dining options, beginning in the fall of 2021 members can look forward to redemption opportunities for a wide selection of brand-name merchandise from popular retailers. Members will also have the opportunity to apply points as statement credits on certain Scotiabank products, as well as book flexible travel.
This partnership between Scotiabank and Cineplex would help place one of Canada’s leading entertainment and lifestyle rewards programmes for future growth by increasing its customer base and offering opportunities for new reward choices, although more information on the expanded programme will be shared in the coming months.
It will also build on the current brand loyalty that SCENE has built over the past 13 years and the deep commitment and satisfaction of membership that it continues to produce today.
Under the agreement announced today, Scotiabank will pay Cineplex $60 million, anticipated on or before December 31, 2020, to reorganise the SCENE loyalty programme and reposition it for potential growth. Among other things, this repositioning entails adding new reward partners, driving value through the potential consolidation of SCENE and Scotia Rewards and all the possibilities for development and member engagement that come with it.
“Scotiabank is committed to expanding the successful SCENE program and our long partnership with Cineplex by giving our customers even more value, and more freedom to use their points how and where they choose,” said Dan Rees, Group Head, Canadian Banking at Scotiabank.
They are also pleased to report that SCENE has also signed a strategic three-year extension with its longtime partners at Recipe Unlimited Corporation, in addition to Scotiabank and Cineplex announcing the potential consolidation of Scotia Rewards and the SCENE programme (Recipe).
“Our partnership maintains Recipe’s ability to provide bonus offers to members, adding additional value and engagement opportunities with Canadians from coast-to-coast,” said Matthew Seagrim, Managing Director, SCENE.
