Customer Experience is the
New Marketing


When Wroe Alderson, father of modern marketing, introduced to the world the importance of market segmentation, niche marketing and branding; the computer as we know it was yet to be invented. By contrast, customer service would have existed for thousand of years by then, only to be overshadowed by its sexier cousin – ‘marketing’. Over the next five decades, marketing would have so eclipsed the customer as the focus of companies, that customer service was relegated to greetings and phone support. Save for some lights in this darkness, customer experience became transactional.



The Internet Changed That

Customer Experience is seeing a rebound in importance, as it rightly should. The world woke up to the fact that customers must rightly be at the heart of every organisation. And any organisation.

The internet, e-commerce (and mobile commerce) and social media has flattened the value proposition for brands. Products and services (and brands by extension) have become increasingly commoditised.

The key differentiator for most companies and all brands has shifted to customer experience. And there’s no turning back. Customer Experience is the new Marketing.


Who’s the best Judge of your
Customer Experience ?


Your customers, of course!

That is why CXP Best Customer Experience Awards 2020™ is judged not by industry peers, ‘gurus’ or consultants, but by your own customers.

The result is not only an endorsement of your company as a leader in customer experience, but also an important feedback loop on your CX performance.


 

The CXP Velocity Model™


  • The next level in validation of your customer experience practices
  • Measures CX across four dimensions
  • Your results are rated against industry average, and adjusted based on physical site audit


Who’s the best Judge of your
Customer Experience ?


Your customers, of course!

That is why CXP Best Customer Experience Awards 2020™ is judged not by industry peers, ‘gurus’ or consultants, but by your own customers.

The result is not only an endorsement of your company as a leader in customer experience, but also an important feedback loop on your CX performance.


 

The CXP Velocity Model™


  • The next level in validation of your customer experience practices
  • Measures CX across four dimensions
  • Your results are rated against industry average, and adjusted based on physical site audit

 

Deployment


Surveys are deployed to participant’s active users guided by CXP Velocity Customer Selection Guide to ensure robustness and representativeness


Validation surveys are conducted by appointed research firm to reduce incidences of internal bias.

 

Why Participate?


Validate, validate, validate!

Even if you have a real-time, 24/7 feedback loop on your CX; it is important to constantly look from outside-in for a validation of those scores. What if your vendor and system got it wrong?
The CXP Velocity Model ™ is a low-cost and effective validation of your own metrics.

Independent, Third-party Endorsement

Nothing says customer excellence better than an independent, third-party endorsement of your customer experience. This goes beyond testimonials to a competitively won endorsement of excellence

Celebrate Your Achievement

CX excellence is a team effort. Indeed, organisations with great CX is the result of organisational culture and conscious, sustained efforts. What better way to celebrate your every victory with the industry’s first CX award judged by your own customers?

Measure and Benchmark against the Best

What gets measured gets done. More importantly, it is crucial to look at your own performance against that of the industry and peers. As a regional, and cross-industry Awards, this program help you measure and benchmark against the best!

The World Must Know!

Great CX speaks for itself and almost inevitably results in better business performance. But why not accelerate and amplify that through a competitive awards that’s also backed by a leading CX portal and Asia’s largest B2B media group? The world must know!
 

Why Participate?


Validate, validate, validate!

Even if you have a real-time, 24/7 feedback loop on your CX; it is important to constantly look from outside-in for a validation of those scores. What if your vendor and system got it wrong?
The CXP Velocity Model ™ is a low-cost and effective validation of your own metrics.

Independent, Third-party Endorsement

Nothing says customer excellence better than an independent, third-party endorsement of your customer experience. This goes beyond testimonials to a competitively won endorsement of excellence

Celebrate Your Achievement

CX excellence is a team effort. Indeed, organisations with great CX is the result of organisational culture and conscious, sustained efforts. What better way to celebrate your every victory with the industry’s first CX award judged by your own customers?

Measure and Benchmark against the Best

What gets measured gets done. More importantly, it is crucial to look at your own performance against that of the industry and peers. As a regional, and cross-industry Awards, this program help you measure and benchmark against the best!

The World Must Know!

Great CX speaks for itself and almost inevitably results in better business performance. But why not accelerate and amplify that through a competitive awards that’s also backed by a leading CX portal and Asia’s largest B2B media group? The world must know!

Are You Qualified?



You should meet the following criteria to be eligible to participate in CXP Best Customer Experience Awards 2020™:

Are You Qualified?



You should meet the following criteria to be eligible to participate in CXP Best Customer Experience Awards 2020™:


Minimum 1 year of full operations in the market that you are entering for
Broad customer base, your top 5 customers should not constitute more than 60% of your business
A minimum of 20 named customers is required for the deployment of the CXP Velocity Survey. This can be deployed directly to the customers, or via publicly accessible sites, including social media platforms. Participants may also deploy this internally to selected customers without disclosing such details to the Organisers provided that the participants agree to conform to the Assessment Selection Guide.
Any organisation can participate - public or private, SMEs or multinationals, B2B, B2C or blended models, and any sector.
 

Participating is Easy!


Complete the
participation form at

www.cxp.asia/awards/sign-up

Pay for the
participation fee via
Stripe or online banking

We will be in touch with a
Customer Selection Guide
and deploy the CXP Velocity
Survey™ to as few as 20
customers.

 

Participating is Easy!


Complete the
participation form at

www.cxp.asia/awards/sign-up

Pay for the
participation fee via
Stripe or online banking

We will be in touch with a
Customer Selection Guide
and deploy the CXP Velocity
Survey™ to as few as 20
customers.

 

Webinars