General

Consumers have a buying cycle. They go through a series of steps before actually making a purchase. Understanding this cycle...

Companies that invest in customer experience typically see a return on their investment. Customer experience is about more than just...

Customer experience is how your customers perceive the quality of their interactions with you. It is the sum of all...

It appears that customer rage is at an all-time high. There is an increasing number of stories of customers becoming...

In a globalized world, companies have to be aware of what their customers want and need in order to stay...

AVEVA, a global leader in industrial software, driving digital transformation and sustainability, recently announced its first SaaS offering that integrates key...

This is the third in a 5-part series. This week we continue to journey through key concepts found in my 10 leadership books. Let’s...

In economics, we spend a lot of time on the basics of supply and demand. For an example, if the...

In today's fast-paced, ever-changing highly competitive business environment, exceptional customer experiences are essential for success. And in many instances, customer...

We all talk about measuring customer satisfaction and comparing it with any indices in the industry. "Is the amount spent...