Tag: customer loyalty

About a hundred years ago, companies in the Western world ran into a problem: Consumers had everything they needed. So, ...

We are about a year plus into the COVID-19 pandemic and, much like the spread of the virus, the hit ...

Today, I’ll focus on the distinction between “price” and “value.” In a 2008 letter to Berkshire Hathaway shareholders, Warren Buffet ...

Customer experience has taken the world by storm. And with it, hundreds of consultants and researchers have flooded the market ...

McDonald’s has created a new customer experience team as COVID-19 upends the way consumers engage with restaurants. According to an email ...

By 2019, 39% of the UK’s online population had bought a product from one or more of the top 50 ...

There are huge opportunities right now for fintechs looking to South East Asia. With high digital adoption, a huge unbanked ...

It is well known that brands can no longer ignore social networks. With the covid-19 pandemic, consumers have massively turned ...

Human behavior is notoriously difficult to predict. Sophisticated modeling and massive data analysis can help, but these are typically based ...

Tasha Leverette was in the mood for her favorite drink from Starbucks, an iced peach green-tea lemonade. When she went ...