Tag: Consumers

Consumers have a buying cycle. They go through a series of steps before actually making a purchase. Understanding this cycle ...

A couple of weeks ago, Facebook CEO Mark Zuckerberg announced his company is changing its name to Meta. The rebrand has been ...

In economics, we spend a lot of time on the basics of supply and demand. For an example, if the ...

McDonald's Corp said on Thursday (Aug 19) it has nearly achieved its goal of sourcing all of its paper food ...

There were few bright spots for the restaurant industry in 2020, but pizza was one of them. And after a ...

Consumers who grew up with Nestlé’s Smarties confectionery often have fond memories of popping plastic caps off the tubes of ...

US fashion giant Gap has confirmed it plans to close all its 81 stores in the UK and Ireland and ...

It is well known that brands can no longer ignore social networks. With the covid-19 pandemic, consumers have massively turned ...

By now you’ve all heard the story of how the global pandemic has dramatically accelerated the adoption of digital-first behaviors ...

Traditionally, customers have purchased goods and services based on a number of factors. These can include price, features, brand loyalty, ...