Getting CX Transformation Right
Article by David Truog, Vice President and Research Director at Forrester One of the most common obstacles to CX transformation...
It is Time to Bolster the Customer Experience With Manpower
A little over six months ago, COVID-19 ravaged the global economy, resulting in devastated businesses, broken supply chains, and the...
A Broken System? Or a Broken Employee?
Something will eventually go wrong when running a business. There is no exception to this rule. It is an inevitably...
Customers Are Factoring Employee Treatment as a Part of CX
Traditionally, customers have purchased goods and services based on a number of factors. These can include price, features, brand loyalty,...
Examples of Impressive Initiative and Customer Experience
2020 has been a rough year for everyone. COVID-19 has thrown the world into disarray, and it will likely be...
Picking The Right Channels For The Job
In an annual report co-released by Econsultancy and Adobe, B2B companies identified customer experience (CX) as the single most exciting...
Transforming The Customer Experience is Not Easy
The economy of today is very much built on the experience. Whether an organisation is B2C or B2B, the one...
Achieving New Customer Insight via IoT
We live in a digital era. In today’s business ecosystem, most marketers already struggle to keep up with the torrent...
Why Personalisation Works in a CX Context
When you really boil things down, business is essentially all about solving problems. However, there is a really big difference...
Does Your Brand’s Position Resonate With Your Customers?
Article by Mary Ann O’Brien, CEO and Founder of OBI Creative Brands and business owners find themselves swimming in uncharted...
