When you really boil things down, business is essentially all about solving problems. However, there is a really big difference between solving the right problems and doing it with a personalised attitude. The business ecosystem is overly saturated; and one of the few ways an organisation can stand out is by helping customers in the same way someone might help a close friend.
This is the reason why big names such as Netflix, Starbucks, and Spotify remain relevant and successful today, years after they began operations. Companies such as these have quickly grasped the importance of personalisation and stuck with the practice early on.
In today’s cut-throat business age where reinventing the wheel has become old news, businesses have to really think out of the box to pull through. During this time, something as simple as reflecting on what kind of customer experience your company provides and refining it can make all the difference in the world.
Personalisation helps to anticipate needs
Making the effort to construct customer profiles can pay off in the long run. The days when offline shopping was the main driver of sales are long gone. More and more people are spending time searching online for that household item they saw in the TV commercial or the accessory collection that was heavily advertised on social media. This prompts businesses to adapt to the big demand volumes and deliver accordingly.
Big online retailers have already incorporated sections with lists of recommended products based on each individual customer’s previous purchases and search data. This tailored tactic helps them to efficiently discover the buyer persona. Wishlists and rates of the purchased products integrated into the companies’ websites help earn even more data about the prospects
Thanks to the ever growing research and understanding of algorhythms and AI, it is now easier than ever to use data as the voice of the client.
Personalisation builds trust
The business-customer relationship is built upon a foundation of trust. When you look beyond the conversion rates, you start seeing what your customers want and what impedes them from receiving it. The deeper this bond is, the easier it is to find out what the customer’s ultimate goals are; allowing the organisation to customise its offer even more.
Demonstrating genuine interest in helping ones customer can help to create a more open relationship; transforming engagement into a very real connection, which ultimately leads to customer satisfaction and sales.
Win retention and loyalty
There is no strategy as effective at creating a loyal customer base as personalisation. By letting the customers know your appreciation for them through offering birthday discounts, handwritten thank-you notes and secret giveaway entry tickets, you are setting yourself up for long-term success. These seemingly minuscule gestures go a long way towards giving buyers the reason to stay.
Genuine loyalty built upon trust, reliability, and consistency goes a long way. To have a supportive group of people who are just as excited about the new product launch as you are is worth its weight in gold. They will spread the word without you having to spend thousands on marketing. With a devoted fan base, your company can best competitors.