Since WhatsApp released its new terms of service, many users are not happy with it. The instant messaging app seems like it is losing its footing in major markets around the world.
The messaging service operated by Facebook has now pushed the deadline for users to accept the new terms and is actively trying to monitor the damage caused by it. There are reports of many of its users switch to other platforms.
According to the new terms, WhatsApp will automatically exchange users’ data such as phone numbers, address books, photos, and the content of particular messages with Facebook.
“As part of the Facebook family of companies, WhatsApp receives information from and shares information with, this family of companies. We may use the information we receive from them. They may use the information we share with them, to help operate, provide, improve, understand, customize, support, and market our Services and their offerings.”
It’s All About Privacy For Customers
Looking at the statement that gives users two options – accept and share their personal information with Facebook or delete their WhatsApp account. A decision that many WhatsApp users have to think it through.
Elon Musk, therefore, urged users to turn to Signal, an encrypted messaging app. Since then, the fact that there was a delay in verification codes to create new accounts has seen a significant increase in new users.
It shares a reel on Status addressing some new policy rumours to win back users’ confidence in using WhatsApp. It says that it cannot read chats or listen to calls and do not share contacts with Facebook and other things.
Both situations illustrate how much customers respect privacy. They want to know who has their data and which portion of it is available. WhatsApp further explained that only personal information is collected and exchanged with Facebook for ads and what users give companies.
Given the clarification, it raises some red flags regarding the privacy and consent of consumers.
Consumers see the importance of being in control of and having secured their data. They want to be as close as possible to their data and personal information. They may share some of their details with brands, but only if it enhances personalization and the overall experience.
It’s businesses who prioritize data security in the modern privacy world and create trust with their consumers who will come out on top. WhatsApp illustrates that clients are willing to leave when they don’t trust a business or agree with its privacy policies.
After seeing the momentum that Signal and Telegram have gained, we can expect to see WhatsApp spending more on ads to persuade users to continue using its service. Customers appreciate it more if it is more upfront about the information they collected.
All in all, privacy matters for customers. They need to trust a brand and have a say in selecting and using their details, or else they will take their business elsewhere.
