Catbird, a New York jewelry designer and retailer, is deploying Loop Commerce’s GiftNow to streamline, personalize and enhance the gifting experience.
With GiftNow, gifters can send personalized digital gifts and gift cards in seconds via email and text, and recipients can exchange or modify their items before they ship.
“We founded Catbird to bring joy to our customers, help them select the most special pieces and create a truly personalized shopping experience. We are focused on expanding our online gifting and wanted a technology partner who could keep those attributes intact through digital gifting; that is why Loop Commerce was such a strong fit for us,” Rony Vardi, founder of Catbird, said in the release. “GiftNow elevates our virtual styling and gifting service by enabling digital product gifting and providing digital gift cards that meet our customers’ needs. It also enables the same shopping experience they’ve come to expect in our physical storefronts.”
Catbird sells handmade jewelry and has three physical stores in New York City. The company works with independent designers globally to bring unique pieces to its customers. The retailer manufactures its own line of unique jewelry offerings in its Brooklyn studio.
“Shopping for and gifting jewelry is an innately personalized experience, but with more customers embracing digital storefronts, jewelers are stepping up to make the experience more special even when the gifter may not know the recipient’s desired color or styles and the specific piece to purchase,” said Jennifer Muller, CMO at Loop Commerce, a Synchrony Solution. “Digital gift cards and digital product gifting must elicit the same positive value and emotional response as would personally delivering a piece of jewelry, which may not be possible this holiday season. And, GiftNow enables these outcomes on a consistent basis, not just for the holiday season, but year-round.”
With GiftNow, gifters can send personalized digital gifts and gift cards in seconds via email and text, and recipients can exchange or modify their items before they ship. The GiftNow platform has also expanded its set of capabilities to enable gift card promotional programs, including Buy-One-Get-One or Give-One-Get-One card promotions.
Source: Retail Customer Experience
