Episerver, a pioneer in the Gartner Magic Quadrant for Digital Interface Platforms, announced that its acquisition of Optimizely, the experimental and optimization pioneer, has been completed.
Episerver is an industry powerhouse with Optimizely, which can optimize every consumer touchpoint across the entire user journey and is well placed to lead in the estimated $20B digital experience sector. The merged business helps clients to do more research, with greater ease than ever before, in more locations.
Companies can now experiment on any client touchpoint, from product development and content to digital interface and customer service, along with their go-to-market strategy and related business logic, with the efficient combination of creation and optimization.
The expanded portfolio of Episerver allows digital teams to be more deliberate in their consumer activities as well as more flexible in responding to evolving preferences and markets. The new Episerver offers a unique platform for differentiation that uses real customer insights to promote creativity in product and experience. It also improves agility to test and deliver impactful experiences and speed up time to market. And maximize outcomes for each customer through unique digital experiences on a scale.
