Tailored Jewel takes pride in its Southeast Asian identity with a definitive focus on producing exceptional bespoke items for its clients, despite the present COVID-19 pandemic situation. It continues to provide a seamless online shopping experience for consumers, recognising many celebratory milestones planned for the year have been affected, including nuptial festivities with preparing for an engagement or a wedding becoming an even more stressful process.
The brand is an omnichannel jewellery company selling premium personalised products to customers retailing at below-market prices. Even in times of uncertainty, their striving goal is to provide high-end fine jewellery of outstanding quality in craftsmanship, performance and service experience.
In addition to their brick-and-mortar shops, as the brand adopts a digital environment, consultancy services are available both virtually and physically, catering to the market’s needs from both sides.
With the assistance of a certified specialist consultant available in-store in their physical branches or virtually through their robust and safe eCommerce site, they provide a luxurious experience of selecting diamonds and consulting on the design.
A comprehensive consultation and chat session with their experts is encapsulated by both consulting processes, with expert guidance via the step-by-step customisation process. An extra demonstrative hand model is available for virtual sessions to help clients better visualise their parts without moving out of their home.
Many marketers are aware of the benefit of virtual selling and consultation. In recent years, they have experimented with both strategies. But now they are focusing more on them as in-store opportunities are disappearing amid the pandemic.
Chicago’s Mariano’s has launched Mariano’s Meet-Ups, an online venue for cooking workshops, wine tastings, mixology sessions and live performances by Chicago musicians, as in-store activities are shutting down in the grocery area. Home-bound customers can also access professional advice on everything from home furnishings to wedding gowns and diamond rings online.
To meet customers’ needs who are staying at home during the COVID-19 pandemic, John Lewis & Partners has launched a range of virtual services. The retailer has adapted store-based services that customers can access online, such as one-on-one video consultations with experts.
