The concept of customer experience is often discussed in Slovakia and it’s a familiar topic in many of the country’s boardroom. Yet, there are a number of brands which struggle to turn these conversations into reality. Furthermore, there are some businesses which operates in isolation resulting in a rather disconnected experience for the end consumer.
A complete approach to cx is missing in Slovakia and there seems to be less initiative for a change compared to other countries. Customers generally don’t mind mediocre cx and are less likely to complain. This, in return, leave brands blind-sided as they do not know which key points of customer experience to improve on.
One pillar Slovakian companies can improve on is personalization. Often, mid-size companies and start-ups do well in providing personalized experience for consumers as they are less likely to get tangled in old legacy systems and can implement innovative ways from the very beginning of their existence.
The top 10 Leading CX Brands in Slovakia are:
1. Martinus
Industry: Non-Grocery Retail
2. Panta Rhei
Industry: Non-Grocery Retail
3. Yves Rocher
Industry: Non-Grocery Retail
4. IKEA
Industry: Non-Grocery Retail
5. Dracik
Industry: Non-Grocery Retail
6. Starbucks
Industry: Restaurants and fast food.
7. Zara
Industry: Non-Grocery Retail
8. Tchibo
Industry: Non-Grocery Retail
9. O2
Industry: Telecoms
10. Kaufland
Industry: Grocery Retail
