Tag: Marketing

As some of you may know, at the end of the year I like to look ahead to the coming ...

Consumers have a buying cycle. They go through a series of steps before actually making a purchase. Understanding this cycle ...

Customer service is an important part of not only the customer experience but also the success of a business. Get ...

Customer experience is how your customers perceive the quality of their interactions with you. It is the sum of all ...

Banks and financial institutions are finding it hard to compete with newer fintech companies for customer attention. Customers want nothing ...

What are Micro-Moments? In any customer journey, there are countless small efforts. These include efforts from the company serving the ...

Neglect can feel like a harsh word. It’s easy to think that if we’re neglectful toward our customers, it must ...

As any small business owner knows, online reviews can be tricky. Positive reviews make you feel like you’re killing it ...

About a hundred years ago, companies in the Western world ran into a problem: Consumers had everything they needed. So, ...

If it’s one thing that all executives understand now, is that businesses need to digitally transform to meet the discerning, ...