Tag: Data

You’ve probably all heard – or read about – the Bain statistic from 2005 that goes like this: 80% of ...

The term "governance" might feel out of place in the context of customer experience innovation. In fact, to some, creating ...

Innovation is essential, but it’s also really hard. The unfortunate truth is that there are more failures than successes in ...

We know that the customer experience is important to the success of any organization. Customers are king, and they vote ...

It’s that time of the year again when folks are looking for predictions about what customer experience will look like ...

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. ...

With a clear vision and sound processes, the right technology solutions for your customer experience efforts tend to come into ...

Banks and financial institutions are finding it hard to compete with newer fintech companies for customer attention. Customers want nothing ...

AVEVA, a global leader in industrial software, driving digital transformation and sustainability, recently announced its first SaaS offering that integrates key ...

Every last person working in marketing and customer experience knows about Walmart founder Sam Walton’s legendary quote: “There is only one ...