Tag: Customer Relationships

This is the fourth in a 5-post series and we’re continuing on through the business concepts in my book Leading the Starbucks ...

Consumers have a buying cycle. They go through a series of steps before actually making a purchase. Understanding this cycle ...

Customer service is an important part of not only the customer experience but also the success of a business. Get ...

A customer experience leader’s role is often tied to collecting, analyzing and acting upon customer feedback. Many leaders are tasked with ...

Companies that invest in customer experience typically see a return on their investment. Customer experience is about more than just ...

You may have already noticed that Pascal Coppens and I have launched a series of YouTube clips where we compare ...

What are Micro-Moments? In any customer journey, there are countless small efforts. These include efforts from the company serving the ...

In a globalized world, companies have to be aware of what their customers want and need in order to stay ...

Most of the world is now seeing the light at the end of this long dark pandemic tunnel.  Will the ...

In today's fast-paced, ever-changing highly competitive business environment, exceptional customer experiences are essential for success. And in many instances, customer ...