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A positive experience is the foundation of meaningful customer engagement and drives sales, whether with a brand, product, service or...

We can see various loyalty programs across economic sectors such as travel, retail, and financial services. However, one of the...

ClearSale has published a detailed review of its five-country consumer behaviour study conducted by Sapio Research, entitled 2021 Global Ecommerce...

Scotiabank and Cineplex have entered into an agreement to enhance and expand the SCENE loyalty program by bringing together the...

Since physical stores began reopening, more customers have shopped online than they did when they were still closed. The trend...

Despite malls and stores are reopening with strict social distancing and face mask guidelines, many chose to stay at home...

Most customer experience efforts are focused on getting customers into and through the sales funnel. However, a company can do...

For the past few years, omnichannel marketing is one of the marketing concepts that have transformed theory that most marketers...

Seamless digital interactions and a renewed emphasis on the brand in this pandemic is essential for engaging customers and sustaining...

From its recent report, North Lane Technologies revealed that by removing unnecessary points, businesses could improve brand perception and increase...