Customer Experience

It’s that time of the year again when folks are looking for predictions about what customer experience will look like...

Companies that invest in customer experience typically see a return on their investment. Customer experience is about more than just...

In a globalized world, companies have to be aware of what their customers want and need in order to stay...

Last week, I wrote about the RICE Scoring Model, a method used to prioritize initiatives and make smarter decisions. I also...

Cross-functional leadership is a key factor in leading any customer experience program. This often means creating a team of leaders...

Branded customer communities have been around for years now, helping to connect customers and creating a direct line into customer...

Retailer Toys “R” Us has traditionally anchored its business on experiential brick-and-mortar stores, but five years ago, the company embarked...

Customers get angry for many reasons. Like when they are facing unexpected costs or when their product breaks within a...

Consumer spending is the engine of the economy, accounting for about two-thirds of economic activity and underpinning the roadmap for...

Repeat any word or phrase enough, and it can lose all meaning. For many years, the term “digital transformation” has...