Why Nike Pivoted towards Direct to Consumer Strategy
Nike is the largest Footwear and Athletic apparel brand in the world. Their total revenue in 2018 reached $36.5 Billion...
3 reasons why consumer demand matters for the post-COVID-19 recovery
Consumer spending is the engine of the economy, accounting for about two-thirds of economic activity and underpinning the roadmap for...
Report: Four fault lines show a fracturing among global consumers
One year after COVID-19 partially shut down many of the world’s economies, consumers have developed new habits that will continue...
Shopify: Quietly moving $30 Billion in sales
Get ready to hear many million and billion figures in this story, because there is much money at play. In...
How Microsoft ruined Skype
All of a sudden, videocalls have become a part of our daily lives. From university classes and business meetings to...
Red Bull Business Model: Diversifying into the future
In 2019, Red Bull sold one can for almost every person on the planet. But besides selling 7.5 billion cans...
The Painful Death of BlackBerry
BlackBerry was huge back in the days. Celebrities' use to love those phones, and even Barack Obama used one for...
Adobe and FedEx collaborate to drive ecommerce innovation
Adobe and FedEx have announced a new, multi-year collaboration starting with the integration of ShopRunner, a leading ecommerce platform and...
The CIO’s Evolving Role in fueling company’s Customer Experience Journey
The past year has impacted every professional — from the practitioners all the way up to the C-level. COVID-19 stressors...
Could Apple’s well kept secret, Project Titan become a reality?
Project Titan, aka The Apple Car is quite possibly the most hotly anticipated rumor of this decade and last decade....
