Airlines Pressured to Deliver Pleasant CX
Last year was bad for the tourism industry, especially for airlines. The companies say revenue drop by almost 80 percent...
Artificial Intelligence Was Never Meant to Replace The Human
Delivering a great customer experience (CX) is a critical competitive differentiator for any marketing professional. Artificial intelligence (AI) has gained...
Building Hyper-Personalisation of CX
As the rest of the world struggles with the consequences of the COVID-19 pandemic, marketing executives look forward to a...
Different Ways to Appeal to Consumers In 2021
It has been established that last year, consumer behaviour changed rapidly, and it will stay for a long time. Also,...
Women Choose Authenticity in Brands
5W Public Relations released a report called ‘2020 Consumer Culture Report’ highlighting that 71 percent of consumers prefer to purchase...
A Seamless Real-Time Personalisation Experience Across Platforms
Everyone has their preferences when it comes to fashion. What makes every fashion and apparel retailer different is the competitive,...
Baking the Stress Away – How a Baking Supplies Company Connected With Consumers
When the World Health Organisation (WHO) declared the COVID-19 outbreak as a pandemic, governments worldwide mandated their citizens to stay...
5 Reasons Why Security and User Experience Go Hand in Hand
by Jim Cavanaugh The accelerated pace of digitalisation today comes with added pressure to satisfy customers’ needs for user-friendly apps...
Financial Inclusion: Confronting Changing Customer Expectations With Cloud Banking
Over a billion people in the Asia Pacific also lack structured financial services. Looking closely at Southeast Asia (SEA), financial...
Transform Digitally, Or Else
According to a Boston Consulting Group report, the implications of the current pandemic on businesses have indeed been felt across...
