The Sales Performance Management (SPM) market is growing rapidly as businesses optimize sales team performance using data-driven insights and automation.
Pune, Jan. 15, 2025 (GLOBE NEWSWIRE) — Sales Performance Management Market Size Analysis:
“The
Major Players Analysis Listed in this Report are:
- SAP (SAP Commissions, SAP Sales Cloud)
- Oracle (Oracle Incentive Compensation, Oracle Sales Performance Management)
- NICE (NICE Nexidia, NICE Perform)
- Anaplan (Anaplan Sales Performance Management, Anaplan Sales Planning)
- Xactly (Xactly Incent, Xactly Align)
- Salesforce (Salesforce Sales Cloud, Salesforce Revenue Cloud)
- Varicent (Varicent Incentive Compensation Management, Varicent Sales Performance Management)
- Optymyze (Optymyze Sales Performance Management, Optymyze Incentive Compensation Management)
- beqom (beqom Compensation Management, beqom Sales Performance Management)
- Performio (Performio Incentive Compensation, Performio Sales Performance Management)
- Incentives Solutions (Incentive Compensation Solutions, Sales Performance Analytics)
- Conga (Conga Commissions, Conga Revenue Management)
- IBM (IBM Incentive Compensation Management, IBM Sales Performance Management)
- Iconixx (Iconixx Sales Performance Management, Iconixx Incentive Compensation)
- Beqom SA (beqom Sales Performance Management, beqom Compensation Management)
Sales Performance Management Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | US$ 2.26 Billion |
| Market Size by 2032 | US$ 8.21 Billion |
| CAGR | CAGR of 15.5 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • Increasing Adoption of Data-Driven Insights and Automation to Optimize Sales Performance is Driving Market Growth • Rising Demand for Sales Incentive Management Solutions is Fueling the Growth of the Sales Performance Management Market |
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Segment Analysis
By Component
The Solution segment dominated the Sales Performance Management market, accounting for 66.00% of revenue in 2023. This is mainly being driven by the increasing need of organizations to make their sales performance through integrated software solutions. Further boosting the Solution segment are the demand for advanced features in the likes of analytics, incentive compensation management, and territory planning.
The Service segment is expected to grow at the largest CAGR of 16.87% during the forecast period. As more and more businesses adopt Sales Performance Management technologies, they are looking for experts to integrate, customize, and support the systems. Consulting and managed services are key to ensuring that businesses can get the most out of their Sales Performance Management systems.
By Deployment Mode
The Cloud segment held the largest revenue share of 64.00% in 2023, due to the increasing demand for flexible, scalable, and cost-effective solutions. Cloud-based Sales Performance Management solutions offer numerous benefits, including reduced upfront costs, easy scalability, and real-time updates, making them ideal for businesses of all sizes.
The On-Premises segment is projected to grow at a notable CAGR of 16.27% during the forecast period 2024-2032. This growth is primarily driven by the preference of industries with stringent regulatory requirements, such as finance, healthcare, and government, for solutions that offer complete control over their data.
Sales Performance Management Market Segmentation:
By Component
- Solutions
- Incentive Compensation Management
- Territory Management
- Sales Planning & Monitorin
- Sales Performance Analytics & Reporting
- Other Solutions
- Services
- Integration & Implementation
- Consulting
- Training & Education
- Support & Maintenance
By Enterprise Size
- Large Enterprises
- SMEs
By Deployment Mode
- On-Premises
- Cloud
By Vertical
- BFSI
- Telecommunications
- Manufacturing
- IT & ITeS
- Consumer Goods & Retail
- Healthcare & Pharmaceuticals
- Energy & Utilities
- Travel & Hospitality
- Others
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Key Regional Developments
North America continues to dominate the Sales Performance Management market, capturing around 42% of the market share in 2023. The region, with its mature business environment, high adoption of advanced technologies, and the existence of leading companies from the industry, benefits it. Major players such as Salesforce have grown the market by pushing forward their cloud-based Sales Cloud, which can provide real-time analytics and AI-driven insights to help businesses optimize their sales performance. North America dominated this space due to the widespread adoption of Sales Performance Management tools.
The Asia Pacific (APAC) region is experiencing the fastest growth, with a CAGR of 17.71% projected during the forecast period 2024-2032. The growth is being driven by the ongoing digital transformation in the region, the adoption of cloud-based solutions, and the increasing need for sales optimization tools by businesses. Salesforce and Xactly are experiencing increased demand in APAC, as companies in Japan and China adopt digital tools to enhance sales efficiency and accuracy.
Recent Developments
- In March 2023, Salesforce launched new product suites for sales and service teams, integrating solutions from Customer 360 to help businesses drive cost savings and deliver exceptional customer experiences.
- In February 2023, Performio unveiled its new product, Analytics Studio, which uses predictive AI to provide valuable insights into trends related to payables and attainment across teams, territories, or products, enhancing recommendations for territories, quotas, and compensation.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Sales Performance Management Market Segmentation, By Component
8. Sales Performance Management Market Segmentation, By Enterprise Size
9. Sales Performance Management Market Segmentation, By Deployment Mode
10. Sales Performance Management Market Segmentation, By Vertical
11. Regional Analysis
12. Company Profiles
13. Use Cases and Best Practices
14. Conclusion
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