Delighting your customers is really important. How do you actually do it?
You certainly don’t have to look the part, you don’t have to sound the part, you just have to find a way to put your customers in a position to succeed and good things happen.
Today’s article is all about delighting customers.
Henry Ford as you may know failed twice before he started the Ford Motor Company in 1903. The test isn’t whether you get the greatest business idea in the world the first time out, the test is whether you keep learning as you go along what your strengths are and what you can do for your customers, what you can bring especially to the party and to do that you need a genuine desire day in day out to delight the customer.
There has not been a business which delights the customer that doesn’t succeed.
What you want for your business is that customer the next day when they think do I want to rent a car or do I want to buy some furniture, what goes through their mind, they look for a place where they’ve had a great experience.
Customers may forget about the price they pay for a certain product or service, but they never forget the experience they had while purchasing, whether be a good experience or a poor experience.
Too many entrepreneurs focus just about the business model that focus about how they are going to make money, revenue targets and profit targets and they’re thinking about the customer as their next suit as they’re walking in the door where; if you focus on the customer wining then you will win.
If you focus on the customer having a great experience and feeling just immensely satisfied when they walk out of your store then you will win.
One good way of doing this is by putting yourself in the shoes of your customers, actually be the customer. If you are your own audience and say would I buy this, is this shoe which I’m making is actually good or is it a piece of junk that I’m selling just trying to make money. Would you actually use the product, are you actually proud of this?
Put yourself in your customers shoes, go through the entire experience and ask yourself, was this amazing. Its actually not that difficult, its just the mindset shift of putting the customer first and everything else afterwards.
The money is important, the business model is important, the profit is important, revenue streams are important, all of that is important but what’s more important is the customers, is the experience, is the word-of-mouth marketing you are going to get because its just the right thing to do.
If people love, love, love (we can’t stress enough about the love part) what you do, your business will win.
Think about it now, ask yourself this question:
What’s one thing you are going to add now to your product offering, to your service, to how you do business, to better delight your customers. What is one simple action that you are going to do today to better delight your customers?
Write it down, because when you write it down you are much more likely to actually take action and do it.
