The COVID-19 pandemic is the event that defined 2020. For businesses, this event had radically changed consumer behaviour. Hence, they should find new methods rather than relying on tried-and-true marketing to reach consumers.
Consumers behaviour are continually changing. Thus, as personalisation efforts evolved, customer engagement with brands is also increased. Lately, customers can use a variety of channels to interact with a brand. Meanwhile, for businesses to successfully reach their customers, they would need to develop different strategies.
Marketing re-inventions, transitions and improvement programmes may be uncertain, but they are inevitable. Preparation is the best response. The way you react will decide your success or failure.
That being said, contextualised marketing campaigns that integrate artificial intelligence are perfectly placed replacing traditional personalisation tasks. Particularly when some tools that some marketers rely on are becoming obsolete.
New marketing methods come with new ways to enhance consumer service. Some CMOs want to gain a greater understanding, impact, and power of customer engagement because it is vital to their brand experience. And if they can’t monitor the customer’s experience, they risk losing out on profits.
A lot of studies show how consumers would give up on a brand after even one negative experience. In this climate, marketers need to be able to provide better customer service.
Today’s marketing is not always predictive; it is conducted based on what consumers have traditionally done, rather than what they will do next. This uncertainty can lead to an unhappy customer experience.
Marketing with contextualisation may require a little more early growth, but it also can increase revenue and have a higher return on investment. The benefit of mixing artificial intelligence with human intuition is learning faster and making incremental sales more quickly.
In digital marketing, the next few years will reflect a significant shift and companies need to be ready. CX professionals can best place businesses to adapt to changing consumer behaviour by pursuing new digital marketing frontiers through hyper-personalisation, personalised advertising, chatbots inside ads and personalisation without cookies.
