As an approved WhatsApp Business API and solutions provider, IMImobile PLC announced that ŠKODA AUTO India has integrated the service as part of their customer communication strategy.
The WhatsApp Business API allows companies to communicate in a quick, reliable way with 2 billion users across 180 countries to send high-value transactional alerts and provide customer service.
Chaitanya Devalapally, EVP APAC at imimobile commented it is a great opportunity for businesses to use channels like WhatsApp for conversational customer engagement and support.
“Brands can offer an accessible and convenient way for consumers to get in contact while delivering a better experience and reducing costs. We’re pleased to play a role in helping ŠKODA AUTO India to embrace newer, digital communications channels to automate customer interactions, and we look forward to working with them in the future,” said Devalapally.
With the integration, its customers can book test drives, get the latest information about the products through brochures and videos, manage service appointments, submit feedback, and more. As a measure to ensure that the customers are interacting with the brand, ŠKODA Auto will have a verified business profile on WhatsApp.
“In times like these, it’s important to turn to innovative, new solutions every day. Using WhatsApp Business, we want to reassure our customers that we are always available and easily accessible for any query they may have,” said Tarun Jha, Head of Marketing at ŠKODA AUTO India.
“In light of the lockdown, it has become essential to provide customers with alternative avenues of communication and our on-demand customer support offering is going to do just that. We look forward to doing whatever we can to continue ensuring our existing and prospective customers are completely satisfied.”
