Luxembourg is filled with diversity. Being populated by more than 170 nationalities with more than 180,000 Belgian, German, and French cross-border employees, the country witnesses the simultaneous use of three or four languages on a daily basis.
With such diversity, comes different sets of cultural expectations. Brands which can truly connect with individual customers are able to stay ahead of the competition.
Adding to the fact that, companies in Luxembourg have a large number of international organizations to compete with since the country’s majority of young population studies abroad and when they come back, high expectations follows to what a good CX looks like from other countries, especially regarding digital experiences.
The main pillars that drive customer experience excellence in Luxembourg market are Personalization and Integrity hence why the majority of top 10 leading CX brands in Luxembourg belongs to the public or financial services sector where trust and integrity plays an important role in providing positive customer outcomes.
The top 10 leading CX brands in Luxembourg are:
1. Ernster
Industry: Non-Grocery Retail
2. Spuerkeess
Industry: Financial Services
3. Bierger Center
Industry: Public Sector
4. LALUX
Industry: Financial Services
5. Guichet.lu
Industry: Public Sector
6. Foyer
Industry: Financial Services
7. PayPal
Industry: Financial Services
8. Naturata
Industry: Grocery Retail
9. Luxair Tours
Industry: Travel & Hotels
10. Amazon
Industry: Non-Grocery Retail
