Like most countries, customers in Italy expects a fast and seamless experience. Hence, the pillar of time and effort is the most important pillar driving customer experience.
While many Italian organizations acquire consumer data, not all of the companies have the knowledge or means to put the information into action. Those that do, however, have better chance of scoring high for personalization.
Looking at the top 10 CX brands in Italy, most of them scored high on the time and effort pillar which is a key consideration for Italian organizations in providing good customer experience. Furthermore, Italian companies must also provide a much more personalized experience to attract customers.
The top leading CX pillars in Italy is Time & Effort together with Personalization
Here are the top 10 leading CX brands in Italy:
1. Amazon
Industry: Non-Grocery Retail
2. PayPal
Industry: Financial Services
3. Chanel
Industry: Non-Grocery Retail
4. Fineco Bank
Industry: Financial Services
5. Apple Store
Industry: Non-Grocery Retail
6. Prada
Industry: Non-Grocery Retail
7. Morellato
Industry: Non-Grocery Retail
8. Swarovski
Industry: Non-Grocery Retail
9. Netflix
Industry: Entertainment & Leisure
10. Esselunga
Industry: Non-Grocery Retail
