Its proving to be hard for brands in Australia to get their CX right although a lot of effort is being put into CX initiatives. The lack of overall strategy can impact organizations in a negative way as they will be perceived as not customer- centered.
Personalization is the most important pillar for Australian consumers followed by integrity in a close second place. Companies that can cater to their customers specific needs are more likely to succeed in the Australian market. In this regard, it’s no surprise that Singapore airlines is ranked 1st in Australia in terms of customer experience excellence.
Its also interesting to note that 7 out of the top 10 customer experience brands in Australia are from the financial service industry. Here are the top 10 CX brands in Australia:
1. Singapore Airlines
Industry: Travel & Hotels
2. RACQ Insurance
Industry: Financial Services
3. Bendigo Bank
Industry: Financial Services
4. PayPal
Industry: Financial Services
5. Afterpay
Industry: Financial Services
6. ING
Industry: Financial Services
7. NRMA Insurance
Industry: Financial Services
8. Dan Murphy’s
Industry: Grocery Retail
9. RACV Insurance
Industry: Financial Services
10. Subway
Industry: Restaurants & Food
