Many companies in Singapore aims to leverage on the time and effort pillar. For an example, Visa introduced their ‘tap to pay’ service to allow more seamless and faster payment transactions. However, like many other companies in Singapore, Visa knows it has to follow the six pillar framework as a whole to be able to engage with Singapore customers.
In the finance sector, the integrity pillar has proven to be the most important one. It’s key in making visa the third ranked brand in the country as customers appreciate the robust security of its payment services.
To retain customers and gain their loyalty, the pillar of personalization is important. Customers are constantly demanding for personalized experiences in order to feel connected with a brand. Companies which operates in the travel industry are particularly strong in this aspect. Hence is not surprising to see Singapore airlines comes top as they offer customer centric, personalized and innovative experience for their passengers.
The main pillars driving customer experience excellence in Singapore is: Time and Effort, Integrity, and Personalization.
Here are the top 10 CX brands in Singapore:
1. Singapore Airlines
Industry: Travel & Hotels
2. Changi Airport
Industry: Travel & Hotels
3. Visa
Industry: Financial Services
4. Apple Store
Industry: Non-Grocery Retail
5. MasterCard
Industry: Financial Services
6. DBS
Industry: Financial Services
7. NTUC Fairprice
Industry: Grocery Retail
8. NETS
Industry: Financial Services
9. Decathlon
Industry: Non-Grocery Retail
10. PayPal
Industry: Financial Services
