The pillar which influences customer experience most in Denmark is Time and Effort. The Danes value speed and frictionless experience in their customer experience and brand interaction.
However, is not that straightforward for most companies in the Scandinavian country as the Danish companies are not convinced by the impact of cx best practices. While there are a lot of companies that invest money and time in collecting customers insights, a number of them are unsure on how to use the data to their leverage.
Moreover, Danish consumers can have negative impression on organizations that collect too many insights, causing loss of trust. The Danes emphasizes greatly on environmental and ethical concern hence why the pillar of integrity is also important to drive great customer experience.
In a nutshell, the Danish customers are looking for experiences that are seamless, innovative, and implemented with integrity.
The main pillars driving customer experience excellence in Denmark is Time and Effort together with Integrity.
Top 10 leading CX brands in Denmark are:
1. BroBizz
Industry: Travel & Hotels
2. MobilePay
Industry: Financial Services
3. Billund Airport
Industry: Travel & Hotels
4. REMA 1000
Industry: Grocery Retail
5. Zalando
Industry: Non-Grocery Retail
6. Nordisk Film Biografer
Industry: Entertainment & Leisure
7. Ecco
Industry: Non-Grocery Retail
8. Dankort
Industry: Financial Services
9. Irma
Industry: Grocery Retail
10. Matas
Industry: Non-Grocery Retail
