Tag: Customer Personas

User experience (UX) is part of the bigger customer experience (CX) ecosystem. User experience focuses on user interactions with a ...

In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the ...

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. ...

A few weeks ago, I wrote about Seth Godin’s concept of finding your Who, which is all about identifying who your ...