Humor in Branding Works, And Here’s Proof To Back It
Humor works. It always has, and will always work. It’s the ultimate way in making a connection with someone. It’s...
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Consumer Goods
Unattended Stores: Is this the Future of Retail?
The Covid-19 pandemic has certainly changed the dynamic by which customers do their shopping. Consumer habits across the globe have...
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The Secret Behind Consumer Choices?
In economics, we spend a lot of time on the basics of supply and demand. For an example, if the...
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Johnson & Johnson Weighing Bankruptcy Plan As It Considers Offloading Baby Powder Liabilities
Retailer Johnson & Johnson is reportedly considering spinning off liabilities from its Baby Powder unit due to ongoing litigation, with plans...
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U.S. Customers Feel ‘Betrayed’ By J&J Over Sunscreen Recall
New Yorkers and other customers across the US said on Thursday they were shocked and dismayed over Johnson & Johnson’s recall...
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How Procter & Gamble Is Leveraging AI To Constructively Disrupt Supply Chain And Retail Execution
In the early days of the pandemic, manufacturers struggled to keep up as consumers changed their spending habits. Similarly, while...
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Consumer Companies Develop Paper Alternatives to Plastic Packaging
Consumers who grew up with Nestlé’s Smarties confectionery often have fond memories of popping plastic caps off the tubes of...
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