How to Build a Customer Experience Persona
In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the...
Read moreIn my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the...
Read moreThis is the second in a 5-post series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way.” In this installment,...
Read moreI’ve been thinking about NFTs a lot these days, because – though they still very much reside in a hype...
Read moreFor context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience...
Read moreThe term "governance" might feel out of place in the context of customer experience innovation. In fact, to some, creating...
Read moreOne of the most popular questions in my conversations with decision makers has to be about setting up a successful...
Read moreWe are at a watershed moment in retail, consumer goods, manufacturing, travel and hospitality, and any business that thrives on...
Read moreCustomer service is an important part of not only the customer experience but also the success of a business. Get...
Read moreA customer experience leader’s role is often tied to collecting, analyzing and acting upon customer feedback. Many leaders are tasked with...
Read moreInnovation is essential, but it’s also really hard. The unfortunate truth is that there are more failures than successes in...
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