Cellcard, Cambodia’s only homegrown telecommunications provider, recently unveiled its newly reimagined Customer Experience Centre at Phnom Penh Head Office, reinforcing its commitment to providing an unparalleled customer experience and driving Cambodia’s digital future.
The relaunched Customer Experience Centre offers a significantly enhanced customer journey. It features a modern and open layout designed for comfort and convenience. The eco-friendly design incorporates energy-efficient lighting and HVAC systems, reflecting Cellcard’s commitment to sustainability.
Providing hands-on experience with the latest technology
Customers can explore an expanded range of products and services, including the latest smartphones and tablets, as well as Smart Home solutions. The centre showcases home internet devices, routers, and mesh Wi-Fi systems, providing hands-on experience with the latest technology.
A key focus of the launch is personalised customer support. Dedicated assistants can provide tailored advice on plans, devices, and digital services. Specialised device promoters offer customised support and live product demos, including Apple training sessions, allowing customers to experience the technology firsthand.
The Customer Experience Centre will also serve as a hub for community and brand engagement. Regular in-store events and workshops will focus on digital literacy, business solutions, and mobile photography, focusing on Apple-based training to start and more to follow. Exclusive partnerships with key players, including a dedicated Wing Bank branch within the centre, allow Cellcard customers to conduct their Wing transactions under one roof. Upcoming smart home brand integrations further enhance customer experience. A new in-store Coffee Hub provides a relaxed environment for customers to enjoy refreshments whilst exploring Cellcard’s offerings.
This relaunch is part of Cellcard’s broader strategy to expand its retail footprint. The company is aggressively adding new stores and counters at Wing Bank branches and Wing Master Agents, ensuring greater customer accessibility across Cambodia. Complementing this retail expansion is an ambitious network expansion and upgrade plan for 2025, further reinforcing Cellcard’s commitment to providing superior connectivity.
Experience the full range of Cellcard’s offerings.
“The reimagined Cellcard Customer Experience Centre reflects our deep commitment to putting customers first. We’ve designed this space with the customer journey in mind, creating an environment where they can explore the latest technology, receive expert advice, and experience the full range of Cellcard’s offerings. This investment and expanding retail presence and network upgrades demonstrate our unwavering focus on providing Cambodians with the best possible connectivity and digital experience,” said Simon Perkins, CEO of the ICT Division of the Royal Group of Companies. – Cambodia Investment Review
