Snowdrop Solutions, a leading provider of transaction data enrichment services, has announced expanding its partnership with BigPay, a prominent financial and money management app in Southeast Asia. Following a successful collaboration in Malaysia, Snowdrop Solutions is now extending its services to Thailand, empowering users with advanced financial management capabilities through enriched transaction data.
With Snowdrop Solutions’ API integrated into the BigPay platform, the banking experience for Thai users will be transformed by addressing key challenges in tracking and understanding spending habits. Snowdrop’s transaction enrichment API, the MRS API, provides users with clearer insights into their finances, simplifying money management and enhancing the overall user experience. This integration demonstrates BigPay’s commitment to improving how Thai consumers manage their financial lives.
Empowering Thai users with clearer financial insights
In a market where user experience is paramount, this collaboration is key in delivering a seamless and intuitive banking experience for Thai users. Snowdrop’s advanced technology provides clear, accurate merchant names and logos, enabling users to easily track where their money is spent. This detailed transaction overview meets Thai consumers’ growing demand for convenience, transparency, and user-friendly financial tools.
Addressing financial management challenges in Thailand
Tracking and understanding spending habits can be challenging, especially when transaction details are unclear or generic. Many Thai users face difficulties with traditional banks and payment platforms due to this lack of clarity. BigPay will be able to address this issue by incorporating Snowdrop’s transaction enrichment solution, which provides detailed and easily comprehensible transaction information. This approach not only helps users better understand their spending but also provides rich financial insights and enables them to make informed financial decisions. – Apirudee Prachyaset, country head at BigPay Thailand
“Expanding our partnership with Snowdrop Solutions into Thailand reflects BigPay’s commitment to empowering Thai consumers with financial clarity and control. By integrating Snowdrop’s advanced transaction enrichment technology, we’re elevating the user experience for our Thai customers, allowing them to understand and manage their spending easily. This initiative aligns perfectly with Thailand’s push towards a cashless society and BigPay’s mission to simplify financial management across Southeast Asia. We’re excited to bring this seamless, intuitive solution to the Thai market, providing our users with the transparency they need to make informed financial decisions.”
Key advantages of Snowdrop and BigPay Thailand collaboration:
- Intuitive user experience: Snowdrop’s technology enriches transaction data with clear, accurate merchant names and logos for easier recognition, helping users intuitively track and manage their finances on BigPay’s platform.
- Support for digital payment adoption: The partnership aligns with the Thai government’s push for a cashless society and the rise of mobile banking and e-wallets. With more users relying on digital payments, tools that simplify tracking and managing these transactions become increasingly essential.
- Improved financial management: By providing clear and detailed transaction information, BigPay can help users reduce confusion, monitor their spending and better manage their money.
- Personalised financial services: BigPay’s partnership with Snowdrop offers a more personalised financial experience that caters to the evolving needs of Thai consumers.
Ken Hart, CEO & founder at Snowdrop Solutions said, “Our partnership with BigPay has been a great success in Malaysia, and we are excited to extend this collaboration to Thailand, marking a significant milestone in our journey. This expansion enables us to introduce Snowdrop Solutions’ advanced transaction enrichment technology to a broader audience across the Asia Pacific region, improving financial transparency and management for Thai users. Our collaboration with BigPay underscores our commitment to providing innovative solutions that empower consumers with clearer insights into their spending and better control over their financial well-being.” – FinTech Finance
