Businesses in Singapore can now deliver next-generation customer experiences through rich, interactive messaging, thanks to a new partnership between global cloud communications platform Infobip and Asia’s leading communications technology group, Singtel. Rich Communication Services (RCS) marks a significant step in business messaging, empowering companies to transform ordinary mobile messages into interactive brand experiences that drive deeper customer engagement and boost conversions.
RCS is an evolution from SMS that delivers the advanced capabilities of over-the-top (OTT) messaging apps. This next-generation technology allows businesses in industries such as banking and finance, gaming, retail, and e-commerce to engage with customers in entirely new ways, offering:
- Enhanced engagement: RCS empowers businesses to send rich media messages, including images, videos, and carousels, creating a more captivating and interactive customer experience. Branded messaging options further enhance trust and recognition, fostering stronger customer relationships.
- Seamless interactivity: RCS facilitates two-way communication, allowing customers to respond directly to messages or perform actions like booking appointments or making purchases without leaving the messaging interface. This streamlined approach enhances convenience and satisfaction.
As an experienced communication platform provider, Infobip works closely with telecoms globally to provide RCS to businesses, as it has already done successfully across Europe and Latin America. Leveraging this experience and expertise, businesses in Singapore can confidently roll out RCS services and capitalise on these benefits.
“Companies want to better engage their customers in more interactive ways, especially on their mobile devices. RCS provides customers with more personalized communication to help businesses build stronger relationships and drive results. We look forward to empowering organizations with this capability to help them build brand affinity with their customers.” said Terence Lai Tuck Leong, VP of Digitalisation, Products and Partnerships, Singtel Singapore
“The introduction of RCS messaging marks a significant step for customer engagement in Singapore as businesses aim to elevate their communications to meet evolving consumer expectations. Singtel’s deep understanding of the Singaporean market, combined with Infobip’s global experience and expertise in RCS, will empower local businesses to connect with customers securely through rich, branded two-way conversations,” said Lim Jiun Kei, head of operator Partnership Region at Infobip.
