36Kr Holdings Inc., a prominent brand and pioneering platform dedicated to serving New Economy participants in China, today announced that it has entered a strategic partnership with Zhi-Tech Group, a tech group focusing on the consumer industry, to broaden its business expansion and commercialisation initiatives.
36Kr and Zhi-Tech will leverage their diverse strengths and resources to jointly explore commercialisation and expansion opportunities in the consumer sector. 36Kr has accumulated a massive user base and deep client experience over its past decade of serving New Economy enterprises, while Zhi-Tech boasts deep expertise in e-commerce and various consumer sectors such as digital and 3C products, household appliances, groceries and fresh foods, beauty and cosmetics, among others.
Under this strategic cooperation, the two companies will extend their customer reach and bolster their market influence through collaborative original content creation, joint marketing service offerings and product innovation. Meanwhile, as AIGC trailblazers, 36Kr’s data insights and cutting-edge AI applications as well as Zhi-Tech’s consumer LLM tools will empower the two companies to create a more competitive and dynamic ecosystem, fostering more experimental products, better services, and ultimately greater commercialisation.
Dagang Feng, co-chairman and chief executive officer of 36Kr, commented, “We are delighted to partner with Zhi-Tech Group to further expand our customer reach. Zhi-Tech’s consumer industry prowess and frontrunning AI technology applications will help augment our strengths in content creation and marketing services to deepen our penetration in the consumer sector and beyond, unlocking both companies’ value creation potential.”
Guodong Sui, founder and chairman of Zhi-Tech Group, added, “Our vision is to create a better world through the free flow of consumption information. We are honoured to enter into this strategic cooperation with 36Kr. The collaboration will harness our complementary advantages to the fullest and maximise the value of our premium content, catalysing sector-wide progress and advancing industrial upgrades.”
