Etiqa Insurance Singapore, a leading life and general insurer in Singapore, announced the continuation of its award-winning ‘With You for the Ride’ campaign, aligning with the grand opening of the Marine Parade station on the Thomson-East Coast line.
Etiqa engages commuters for the ride on the new TEL line with eye-catching displays and interactive games to win attractive prizes
The ‘With You for the Ride’ initiative aims to ignite the spirit of adventure among Singaporeans, encouraging them to embrace life’s diverse possibilities and unexpected journeys.
More than an insurance provider, Etiqa endeavours to be a trusted companion, offering financial protection and support while empowering individuals to pursue their passions and dreams.
With the opening of the new TEL stations along the East Coast, Singaporeans will enjoy greater accessibility, paving the way for easier commutes and new experiences with greater access to recreation facilities in the neighbourhood.
This perfectly aligns with the campaign’s goal to inspire individuals to explore new horizons and embark on adventures.
“As we celebrate our 10th year in Singapore, we are excited to share this milestone with Singaporeans at the opening of TEL line in Marine Parade. Through our ‘With You for the Ride’ campaign, Etiqa Insurance Singapore aims to deepen our community connections and commemorate new beginnings and shared Singaporean experiences.” said Raymond Ong, CEO of Etiqa Insurance Singapore.
“Life is a ride with ups, downs and unexpected turns and Etiqa endeavours to be a trusted companion through it all.”
From June 21 to August 1, commuters can immerse themselves in Etiqa’s ‘With You for the Ride’ campaign through vibrant displays and an interactive game station, located at the concourse near the station’s gantry.
The dynamic game will see commuters put their reflexes to the test by embarking on a timed mission to collect a cascade of falling goodies on a digital screen. The game is easily accessible by scanning the QR code with smartphones.
Additionally, commuters will experience the campaign’s themes through eye-catching digital banners, side-door display banners, stair wraps, and train interior banners.
