The CX Leaders Strategy Forum Philippines, scheduled for June 27, 2024, at Fairmont Makati, is a crucial platform for industry leaders to exchange insights and navigate customer-centric strategies.
With the theme “Elevating the Customer Experience Paradigm in the Digital Landscape,” the forum addresses the need for businesses to rethink their CX approaches in the digital era.
Insights from the Department of Trade and Industry (DTI) highlight the importance of understanding consumer behaviour for goods and services providers in the Philippines.
A Rakuten Insight survey revealed that 37% of Philippine respondents maintained their online shopping habits in the second quarter of 2022, underscoring businesses’ need to adapt their CX strategies to meet evolving consumer needs.
DTI’s initiatives align with key CX trends identified in the Customer Experience in Asia-Pacific Report by Moment: Enhancement of Digital Customer Experience, Use of Artificial Intelligence and Chatbots, and Establishment of Customer Loyalty and Retention.
Programmes like BNRS Next Gen, CTRL BIZ Reboot Now, and Digital Maturity Toolkit facilitate online business registration and improve digital operations for small businesses.
Additionally, DTI’s adoption of AI and chatbots, exemplified by the Trade and Industry Assistant (TIA), enhances customer interactions by providing immediate assistance.
Recognising the importance of customer loyalty, DTI has implemented measures such as Joint-Administrative Order (JAO) No. 22-01 to establish guidelines for online businesses, ensuring consumer trust and protection.
The CX Leaders Strategy Forum Philippines 2024 provides a platform for industry stakeholders to discuss cutting-edge CX strategies, share best practices, and promote sustainable growth in the digital-first era.
The forum fosters dialogue among industry leaders, aiming to uncover innovative strategies and technologies that elevate CX excellence.
With a comprehensive agenda featuring plenary sessions, panel discussions, and interactive roundtable sessions, participants will gain actionable insights to thrive in the digital-first landscape.
