Grab, a leading superapp in Southeast Asia, and OpenAI announced they will collaborate to build and deploy advanced AI solutions that enrich the Grab experience for users, partners, and employees.
This collaboration, the first of its kind for OpenAI in the region, uniquely combines the
development of AI tools for Grab users and partners with an initial pilot deployment of ChatGPT Enterprise for Grab employees.
Grab will access OpenAI’s technical and strategic expertise to partner on solutions tailored to
the specific needs of users in Southeast Asia focused initially on three key areas:
● Accessibility: Grab will leverage the use of state-of-the-art text and voice capabilities to
make Grab’s services more accessible to all users, particularly the visually impaired or
elderly who may otherwise find it challenging to navigate the on-screen app interface.
● Customer support: Grab will explore using AI technology to build customer support
chatbots that can better understand user problems and help resolve them faster.
● Mapping: Grab will seek to leverage OpenAI’s vision capabilities to enhance its map-making efforts through greater automation and higher-quality data extraction from visual
images. This means GrabMaps can be updated even faster, delivering a better
experience to consumers and driver-partners.
In addition to developing advanced AI solutions for its users and partners, Grab also intends to deploy ChatGPT Enterprise among select employees through an initial pilot, complementing existing efforts to drive wider use of AI tools across its employee base to boost productivity.
Philipp Kandal, Chief Product Officer, Grab said, “We’ve been a pioneer of AI adoption in the region and believe that generative AI has a lot of potential to further transform the way we solve problems for our partners and users.”
“We’re excited to work with OpenAI as a partner to help accelerate the exploration and use of this technology within Grab. Our goal with new technology has always been to use it to solve real problems, at scale.”
“Equipped with the latest tools, we look forward to building novel and delightful experiences for our customers while improving how every Grabber works,” he added.
Brad Lightcap, Chief Operating Officer of OpenAI commented, “We’re excited to work with
Grab and together explore how advanced AI can benefit Grab users, partners, and employees
across Southeast Asia.”
