CXP Best Customer Experience Awards 2023 recognises 12 brands with excellent customer engagement

In an era where consumer choices abound and brand loyalty is increasingly shaped by values and experiences, the prestigious CXP Best Customer Experience Awards stands as a testament to the exceptional efforts of brands that go beyond delivering quality products to establish meaningful connections with their customers.

The appointed panel judges have diligently evaluated companies based on their commitment to understanding and meeting nuanced consumer needs, particularly in the context of aligning with personal values.

The 2023 awards highlight the pivotal role played by brands that not only survive in this dynamic landscape but, more importantly, define the next chapter in customer engagement.

The 12 outstanding brands recognised by the CXP Best Customer Experience Awards 2023 have demonstrated an unwavering dedication to creating experiences that resonate with their customers on a deeper level.

These brands have successfully navigated the evolving landscape of consumer preferences, understanding that product quality is just the starting point.

Among the 78 Malaysian companies that submitted details of their customer experience programmes conducted over the past two years, CXP Asia conducted a survey using the proprietary CXP Velocity Model, encompassing four pivotal elements: Effort, Experience, Engagement, and Evangelism.

This comprehensive model spans the entirety of the customer experience spectrum.

“Over the past few decades, marketing has become a company’s top priority, and customer experience has become more transactional than relational. But with the introduction of the internet and the revolutionary effects of the pandemic, things have changed,” says Datuk William Ng, managing director of Business Media International, the company behind CXP Asia.

“As businesses refocus their efforts to give customers the time, attention, and value-added services they deserve, there’s a renewed understanding of the importance of the customer experience. To succeed going forward, brands and companies must establish a deep emotional connection with their customers by getting to know them personally,” he added.

A highlight of this year’s event was the introduction of the CXP Outstanding Customer Experience Leader Award which recognises leaders that cultivate a customer-centric culture, innovate in addressing customer needs, and effectively resolve issues to enhance satisfaction. The winners are Mohamad Faizal Mohamed of KPJ Sabah Specialist Hospital and Prof Dato’ Dr Mazliham Mohd Su’ud of Multimedia University.

The CXP Best Customer Experience Awards 2023 judges include Datin Jeanette Tambakau, Dato Koay Chiew Guan, Dr Au Yong Hui Nee, Dr May Heong Chee Mei, Lim Chee Gay, Peggy Chong, Professor Dr Sivakumar Velayutham, Professor Lim Weng Marc and Ulrika Brunner.

The CXP Best Customer Experience Awards aims to recognise companies for excellence in customer experience, based on endorsements provided by the nominee’s own customers.

The CXP Awards offers winners a powerful tool for branding, allowing them to build their brand as a desirable service provider and helping them attract and retain more customers.

For more information about the CXP Best Customer Experience Awards 2023 and a complete list of winners, please visit https://cxp.asia/awards/

LIST OF WINNERS OF CXP BEST CUSTOMER EXPERIENCE AWARDS 2023 in alphabetical order: