Tmall Taobao World today kicked off its 2023 Taobao Tmall 11.11 Global Shopping Festival with enhanced deals and offers targeting five key markets, including Hong Kong (China), Macao (China), Taiwan (China), Singapore and Malaysia.
The unit also announced the launch of a cross-border shopping service brand named “Taobao PLUS” to provide users in those five markets with a hassle-free shopping experience, offering upgraded services including lowered free shipping thresholds, expanded local return options and dedicated customer service.
11.11 discounts and vouchers galore
This year’s 11.11 will again take place over two phases, with the presale of the first phase running from 20:00:00 on October 24 to 17:59:59 on October 31, and the check-out period running from 20:00:00 on October 31 to 23:59:59 on November 3.
The check-out period of the second phase will run from 20:00:00 on November 10 to 23:59:59 on November 11.
During 11.11, various types of cross-shop discounts will be offered, including discounts of RMB50 off every RMB300 spent on participating products on Tmall, and discounts of RMB30 off every RMB200 spent on participating products on Taobao.
The discounts are stackable with no upper limit. Additional discounts are available from Taobao and Tmall at check-out.
On the logistics side, Cainiao has upgraded its direct delivery service to optimise cross-border shipping efficiency and will be offering direct delivery discount vouchers to shoppers purchasing selected products during 11.11.
In Hong Kong, shoppers purchasing small and lightweight items and opting for self-pick-up service offered by Cainiao will be able to enjoy a special direct delivery price of RMB6 for the first 500 grams – a significant reduction in price for those who prioritize convenience and speed.
Tmall Taobao World has been actively expanding its network of e-wallet and credit card partners in its key markets with the aim of providing shoppers with a wider range of payment options while extending attractive incentives from these payment partners such as fee waivers and payment rewards to Taobao users.
During 11.11, HSBC’s e-wallet PayMe, which recently debuted on Taobao Hong Kong, will increase its discounts for Hong Kong users from HKD15 off every HKD300 to HKD30 off every HKD300 spent on Taobao and Tmall.
Apple Pay and Home Bank, two newly added payment methods on Taobao Taiwan, will offer discounts and handling fee waiver. In addition, users in Taiwan checking out with a Visa credit card will enjoy an incredible discount of up to TWD1,111.
In Malaysia, Lazada Wallet users will stand a chance to enjoy credit card payment discounts during 11.11, with a maximum discount of RM222 off RM1,111 or more spent.
Taobao PLUS introduced to create a hassle-free shopping experience
In conjunction with the launch of 11.11, Tmall Taobao World has unveiled a new cross-border shopping service brand named Taobao PLUS for its five key Asian markets, namely Hong Kong, Macao, Taiwan, Singapore and Malaysia.
The unit has invested hundreds of millions of Chinese yuan to enhance the suite of services covered by Taobao PLUS, including free shipping and free local returns for eligible orders, demonstrating its commitment to making cross-border shopping more seamless for consumers.
“This year, we are kicking off 11.11 with the launch of Taobao PLUS, our new cross-border service brand for users in Hong Kong, Macao, Taiwan, Singapore and Malaysia. Taobao PLUS encompasses upgraded versions of a range of our local market-specific services such as free shipping, free local returns and dedicated customer support, which have been developed and curated based on our years of experience in serving shoppers in each market,” said Jianqiu Ye, General Manager of Tmall Taobao World.
“We are delighted that Taobao PLUS has already garnered the support of a large number of merchants on our platform, which reflects their recognition of our move and enables us to extend the coverage of free shipping to more product categories,” he added.
Ye also said, “More importantly, these service enhancements are funded through our own budget rather than through product price increases, to ensure that consumers can enjoy better-quality services while purchasing products with 11.11 discounts off their original prices.”
“We look forward to welcoming more merchants to the Taobao PLUS program, which will benefit consumers with more extensive free delivery and free local return services. In the future, we will continue to innovate across various service models to elevate the consumer experience throughout their shopping journey, in order to fulfil their diverse cross-border purchasing needs with more refined and differentiated services,” Ye concluded.
