Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognised as a Leader for its overall completeness of vision and ability to execute.
In its Competitive Landscape CPaaS report, Gartner said, “The communications platform as a service market is evolving beyond APIs to encompass the entire customer journey. Existing conversational commerce use cases are broadening to become conversational everything.”
In the same report, the analyst recommended CPaaS providers must construct customer experience as a service (CXaaS) offerings to target the entire customer life cycle by encompassing not just CPaaS, but also contact center, customer data platform (CDP) and conversational artificial intelligence (CAI), as well as customer journey orchestration.
Gartner also recommended providers that accelerate time to value for customer experience (CX) by providing tools such as user-friendly templates, ‘solutions in a box’ for advanced use cases, improved visual builders and detailed journey analytics.
To meet these evolving demands, Infobip recently launched Experiences, a revolutionary generative AI-powered, no-code journey builder that helps businesses engage customers, foster loyalty, and drive growth.
Infobip Experiences enables organisations to orchestrate customer journeys and save time with a library of journey templates from onboarding and engagement to retention and loyalty. Alongside its network of 43 data centres and 9,700 global connections, of which 800 are direct operator connections, customers cite Infobip’s worldwide reach and scale, along with its delivery and latency guarantees, as key differentiators.
Silvio Kutić, CEO at Infobip, said, “We believe the Gartner recognition of Infobip as a Leader in the CPaaS market reflects the investments we’re making to provide innovative new products and services alongside our global reach and scale. Moreover, our acquisitions of US messaging heavyweight OpenMarket and VoIP provider Peerless Network have cemented our superior position in America alongside our market-leading offer globally.”
“As a result, we offer a global one-stop shop for omnichannel interactions and communications. But we’re not stopping now. With the CPaaS market forecast to grow to $30.6 billion by 2026, we are keeping our foot on the gas to ensure we remain the leading full-stack omnichannel communications platform for every platform,” he added.
Gartner’s Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in those markets. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players.
