The ninth global edition of the World CX Summit, organised by Trescon, in Singapore was a resounding success. The event saw an illuminating confluence of leading tech titans, customer experience (CX) business experts, and innovators exploring the new-age tech solutions that are redefining the global CX space.
Co-located with the World AI Show and World Blockchain Summit as a part of Trescon ABC events, was held at the prestigious Marina Bay Sands Expo and Convention Centre on August 2-3, 2023. Trescon ABC events further cement Singapore’s position as a global innovation hub and an early adopter of emerging tech solutions.
The event exceeded expectations with an exceptional turnout and received praise from attendees. The World CX Summit played a pivotal role in shaping the future of the CX space, featuring a successful showcase of cutting-edge solutions, insightful panel discussions, successful use cases and valuable knowledge exchange the summit facilitated networking, collaboration and partnership opportunities.
The two-day event explored a wide array of topics ranging from the future of CX, transforming CX in the digital era, data-driven creativity, redefining CX for taxpayers and more.
Top industry leaders explored innovative strategies, trending technologies and best practices to enhance customer experience to further drive customer loyalty and customer experience.
One such session was the tech talk on ‘The Art of Selecting the Right CX Automation Solution’ by Vishal Agarwal, Co-founder and CEO, Locobuzz. The talk drove the focus on how businesses can find the perfect balance between functionality and usability.
Another notable session was the panel discussion on ‘CX Innovation through Martech: Developing A Customer-Centric Ecosystem’. The panel moderated by, Jana Marle-Zizkova Co-founder and CEO, She Loves Data, delved into how businesses can improve customer involvement, brand devotion, and retention by embracing the latest digital advancements.
The panelists, Agnisha Ghosh, Regional Director, Digital Media & Advertising Strategy, MetLife; Jeffrey Lin, Director, Solutions Engineering, APJ, Acquia; Jay Bose, Group Head of Martech, AIA Group; Jaspreet Kaur Head of Marketing & Strategic Planning, Sodexo, provided key insights on employing AI/ML for predicting behaviors and extracting data can make marketing more autonomous.
Speaking about his experience at the World CX Summit, Vineet Sharma, Chief Operations Officer, Pizza Hut South Asia – Yum! Brands, said,” An impressive line-up of industry leading solutions and subject matter experts on delivering a seamless CX.”
Raymond Ran, Assistant Commissioner, Taxpayer eXperience Division, Quality Service Manager, Inland Revenue Authority of Singapore (IRAS), said,” Never underestimate an event that brings together like-minded and energy-charged professionals. It is fulfilling to be here and a great experience to be invited to share about IRAS’ service mantra and experience with a group of lively audience.”
The praise for the World CX Summit didn’t just end here, Pamela Choong, Head of Customer Experience, JTC Corporation said, “I am truly honoured to be part of this event. Delighted that we could connect with the audience and received an abundance of thought-provoking questions”.
“The 9th global edition of the World CX Summit underscores the unwavering commitment Singapore shares in igniting the spirit of innovation and fostering progress in Asia’s technological landscape,” said Shrikanth Prabhu, BU Director, Trescon.
