As customer expectations evolve, ConnectX, a leading innovator in customer experience technology, transforms how brands interact with consumers through its state-of-the-art AI platform. Unveiled at the recent “Unlocking AI: Elevate Customer Experience” event, the platform offers brands a seamless way to convert leads into loyal customers and enhance retention with personalised, real-time interactions.
At the core of ConnectX is its Customer Data Platform (CDP), which provides a 360-degree view of the customer journey by integrating transactional data, social media activity, and digital behaviour. This unified profile enables brands to create precise audience segments and turn insights into actionable strategies.
ConnectX’s platform offers three key AI-powered tools designed to deliver meaningful engagement:
- Recommendation AI: This feature analyses customer preferences, browsing behaviour, and purchase history to deliver personalised product recommendations. Brands can boost re-engagement and loyalty by driving a 22% click-through rate and a 13% conversion rate.
- Segmentation AI: Leveraging machine learning, this tool dynamically creates customer segments based on behaviour and purchasing patterns. This enables brands to craft campaigns tailored to specific groups, transforming leads into long-term advocates.
- Generative AI: Fully integrated into ConnectX’s platform, this capability empowers customer service teams to provide fast, personalised responses across digital and social channels, ensuring efficient resolution and stronger customer loyalty.
In addition, the platform features advanced web and ad tracking to analyse customer behaviour and ad performance, enabling brands to optimise ROI and turn unknown visitors into known customers. With automation and personalisation at its core, the platform simplifies scaling customer engagement across digital channels with minimal manual effort.
Technology with a human touch
“At ConnectX, we believe meaningful customer experience starts with understanding customer needs, not just implementing technology. Our platform enables brands to transform insights into actions that resonate, building trust and loyalty for the long term,” said Saroj Laohasiri, marketing transformation consultant.
Google Cloud also demonstrated how Generative AI revolutionises customer engagement by simplifying complex data and automating interactions, creating natural, conversational experiences across every touchpoint.
Worapat Sasibut, chief operating officer of ConnectX, highlighted the platform’s ability to enhance the entire customer journey, “Our AI-powered tools allow brands to exceed customer expectations, delivering personalised, seamless experiences at scale—from initial awareness to lasting loyalty. It’s about building deeper connections that keep customers coming back.”
Setting new standards in customer engagement
With proven results in boosting conversion rates and customer retention, ConnectX’s AI-powered platform represents the future of customer experience management. By merging innovative technology with human-centric strategies, ConnectX empowers brands to create impactful, efficient, and personalised customer interactions that foster enduring loyalty. – Bangkok Post
(https://www.bangkokpost.com/thailand/pr/2915220/connectxs-ai-solutions-redefine-customer-experience-for-brands)
