Coca-Cola ASEAN and South Pacific have announced a range of engaging consumer experiences by merging human storytelling with technological innovation. These experiences are built on the brand’s last year’s message ‘The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
This season, Coca-Cola unveils a new festive digital AI experience, enabling people to engage in heartwarming conversations with Santa Claus to create a personalised, shareable snow globe animation, based on a personal memory. The digital snow globe serves as a virtual gift to share with someone as an act of kindness.
Accessible through scanning the QR code on a Christmas bottle or can of Coca-Cola, the Create Real Magic Experience uses multi-modal AI including 3D avatar generation, GenAI-enabled real-time conversation, and image generation to create a highly unique and personal experience for each user.
In addition to facilitating online connections, Coca-Cola has curated a series of enchanting live consumer experiences in Manila, Philippines and New Zealand. Each event promises to ignite the magic of the season and celebrate the spirit of togetherness that comes from sharing these unforgettable experiences.
In the Philippines, this festive season is marked by the return of its iconic Coca-Cola Christmas Caravan, bringing festive cheer and kindness-led experiences to communities across the Philippines. The Coca-Cola Christmas Truck Tour, which started on September 1 and will last until December, is a showcase of the holiday spirit as communities come together through heartwarming moments and festive fun.
To elevate the experiences this year, Coca-Cola is going bigger than ever and will paint the Philippine sky with a breathtaking display of over 1300 drones on November 30. This isn’t just a show of technological prowess; it is a captivating story woven in lights, celebrating the unique traditions that make Filipino Christmas so special where the iconic parol lanterns come alive against the night sky in a vibrant tapestry of colours and families gather for traditional feasts, reimagined under a dazzling celestial display.
Meanwhile, the iconic Coca-Cola Christmas in the Park in New Zealand is marking a major milestone—celebrating 30 years of bringing festive cheer to the nation. As New Zealand’s largest free annual entertainment spectacular and dubbed “the nation’s favourite Christmas party”, this beloved celebration offers an unforgettable evening of world-class entertainment including performances by singer-songwriter Georgia Lines, Persian-Kiwi rapper CHAII, DJ double-act Sweet Mix Kids, and hip-hop legend Che Fu and jaw-dropping fireworks.
Teejae Sonza, senior marketing director for Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific Operating Unit, said, “This Christmas, we aim to make kindness travel even further. We believe in the power of connection to create a brighter world. This Christmas, we want to help spread kindness to all four corners of the globe and remind each other that the real magic of the season is found in human connection.” – Marketech APAC.
