Shinsegae Duty Free has unveiled a new milestone in experiential shopping with the grand opening of additional stores at its “Shinsegae Zone” in Incheon Airport’s Terminal 2 in South Korea. Spanning 2,880 square meters (approximately 31,000 square feet), this one-stop shopping destination now boasts specialised zones for beauty, fashion and food, designed to captivate global travellers.
The Shinsegae Zone, located in Terminal 2 near the Korean Air Prestige Lounge (Gate 248), offers travellers an elevated shopping experience. At its heart is the Chanel Winter Tale Podium, the largest in the Asia-Pacific region, surrounded by a vibrant mix of beauty boutiques and multi-brand fashion stores. With over 240 brands—including luxury labels, imported contemporary favourites, K-brands, watches, jewellery, gourmet foods, and toys—the space transforms pre-departure time into an immersive shopping adventure. Rather than merely passing the time, visitors can indulge in the joy of shopping, enhancing their excitement for the journey ahead.
Looking ahead
The Shinsegae Zone is set to become a landmark shopping destination within Terminal 2. With plans to introduce a duplex store featuring top-tier luxury brands in the western section by early next year, the zone continues to generate buzz among international travellers.
Shinsegae Duty Free began its phased rollout of major stores in January 2024, following its successful bid for a 10-year operational license in Incheon Airport’s departure zones (DF4 and DF2) last year. The September opening of a 2,107-square-meter multi-fashion and beauty editing store marked the first step in creating this comprehensive experiential shopping space.
“Our goal is to create a space where customers can discover products tailored to their preferences, enjoy unique experiences, and take-home joyful memories. Through curated merchandise, themed zones, and expertly designed layouts, we aim to drive growth and establish Shinsegae Zone as a must-visit shopping destination,” said a Shinsegae Duty Free representative.
