Shell Malaysia and BonusLink have unveiled their refreshed, rewards and loyalty programme, inviting Malaysians to embark on a quest to maximise savings on everyday fuel and retail purchases at Shell stations nationwide.
As Malaysia’s leading rewards and loyalty programme with over 14.9 million members, Shell and BonusLink’s refreshed loyalty programme, now features a dynamic three-tier structure—Silver, Gold, and Platinum. This exciting upgrade allows members to multiply their rewards by up to five times, making premium benefits more accessible than ever before.
The revamped programme enables members to unlock enhanced rewards based on their tier level: silver members earn 1.5X points, gold members receive 3X points, and platinum members can multiply their rewards by up to 5X points per litre when refuelling at Shell as well as in-store purchases. Additionally, the reward refresh period has been extended to two months, giving members more time to accumulate points and maximize their benefits.
To further enhance this experience, members are encouraged to switch to Shell App for payments, to unlock exclusive rewards that significantly surpass those offered by the physical card. It also streamlines the earning and redeeming process while offering unparalleled convenience.
“For years, loyalty programmes have been part of the brand-customer relationship, but at Shell, we’re focused on making sure our customers get tangible value every time they visit. Together with BonusLink, we’ve refreshed our rewards programme to benefit everyone, not just the big spenders. With each stop at Shell, your rewards multiply, made even more seamless through the Shell App,” said Seow Lee Ming, general manager of Shell Malaysia.
“Since we launched Shell App in 2023, we’ve received tremendous feedback on how we can enhance the payment experience. We’re excited to soon roll out an upgraded Shell App, making it the preferred way to pay for fuel at Shell. This update reinforces our commitment to providing greater value to customers, ensuring that every ringgit spent delivers more benefits and a smoother, more rewarding experience,” Seow said.
What truly sets Shell apart is its strategic partnership with BonusLink, offering members access to a network of over 20 companies and more than 3,000 outlets across Malaysia. This collaboration means that Shell customers aren’t just earning rewards at fuel stations but can redeem points across various retailers, making it the only fuel rewards programme that extends its benefits beyond fuel.
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