The highly anticipated Taobao 11.11 Sale is back, set to be bigger and more inclusive for Malaysian consumers. With the theme “Shop as Far As You Can Think,” this year’s festival promises attractive offers and an unparalleled shopping experience made even more accessible through Taobao’s beta English Interface, introduced in September to complement the Chinese version.
Starting from October 21, Malaysian shoppers can indulge in a month-long celebration of exciting promotions, enticing instant discounts and chances to grab daily free shipping vouchers worth RM21, discovering exceptional bargains on a wide range of products across participating brands and merchants, from home essentials and fashion items to electronics accessories and more.
Jess Lew, country manager for Tmall Taobao World, Malaysia, said, “We are thrilled to bring Taobao’s 11.11 Sale back to Malaysian consumers and enhance it to be bigger and better than ever. Our commitment is to create a shopping experience that is not only enjoyable but also tailored to the unique needs of local shoppers. With the beta English Interface now available, it has never been easier for everyone in Malaysia to immerse themselves in the excitement of this global shopping festival and discover all that Taobao has to offer.”
The festival kicks off with an early first sales window, running from October 21 to October 24, 2024, allowing shoppers ample time to check out their shopping cart items to enjoy early-bird 11.11 savings and early arrivals. The second phase will follow, starting on October 31 and running until November 11, where consumers enjoy extended promotional offers to secure their ideal products for the upcoming Christmas and Chinese New Year seasons.
Malaysia was one of the only two markets, alongside Singapore, where Taobao has rolled out a beta English Interface. Featuring artificial intelligence (AI)-powered translations, the new interface aims to bridge language barriers and provide non-Chinese-speaking Malaysian users with the opportunity to enjoy the platform’s diverse offerings in a seamless, user-friendly experience.
“We hope more Malaysian users will leverage this opportunity to shop for anything that comes to mind during this 11.11. Coupled with free shipping, shoppers can have their parcels delivered to their doorsteps in as fast as one week with our robust end-to-end logistics infrastructure,” added Lew.
