DirectAsia, the pioneering leader of Thailand’s digital insurance industry is proud to celebrate 11 years of quality service, innovative insurance and customer loyalty.
Since launching in 2013, DirectAsia has led the revolution in how insurance is offered and purchased in Thailand, resulting in hundreds of thousands of Thai consumers obtaining online quotes for their car insurance from the digital leader.
DirectAsia has continued to expand with new insurance brokerage partnerships, enabling customers to access a wider range of car insurance coverage at better prices with the support and much-lauded service that DirectAsia’s team of Customer Champions are known for.
DirectAsia has adapted the Type 1 product to meet customers’ needs in response to policyholder feedback. Type 1 coverage for certain brands has been extended from 10 to 15 years of age. A Type 1 Save variant was introduced offering a no-frills comprehensive cover with savings passed on to customers via cheaper premiums.
Wenli Yee, general manager, DirectAsia Thailand said “Customers told us they were holding onto their vehicles longer, especially as usage dropped due to COVID and more people working from home. These changes have been well received and are proving popular with new and renewing customers.”
Yee added, “We’re excited to celebrate our 11th anniversary this month. The last few years have proven interesting with significant changes in industry shape and composition. Our future is bright and we’re continuing to grow by capitalising on our digital heritage and giving traditional industry brands a run for their money.”
