Backbase, the global leader in Engagement Banking, will be bringing ENGAGE Asia to Ho Chi Minh City this year. On September 11 and 12, this bustling city will transform into the epicenter of digital banking innovation as Backbase hosts ENGAGE Asia 2024 at the Le Meridien Saigon hotel in Vietnam. This year’s conference, themed “Banking Reinvented,” promises to deliver two days of insightful discussions, pioneering achievements, and immersive experiences, setting the stage for the future of customer-centric banking in the Asia Pacific region.
Driving banking transformation and innovation
ENGAGE Asia 2024 will gather over 120 visionary banking leaders, regulators, and tech advisors to explore the transformation of digital banking toward a more customer-focused future. The event features a dynamic agenda, including five customer success stories from Techcombank, EastWest Bank, HDFC Bank, ABBANK, and OCB, showcasing how these banks have innovated to drive ROE, quantify acceleration, lead in humanisation, and deliver simplified, intuitive experiences. Additionally, two CXO Asia Panels will highlight insights from top industry banking executives, including Backbase customers BDO Unibank and Chinabank, as they discuss elevating digital engagement and designing banking experiences that cater to the evolving needs of tomorrow’s customers.
With a special focus on AI, sessions such as “Synergizing Success: Architecting AI-Powered Banking Around the Customer with Scalable Differentiation” and “Enhance Customer Value Through AI and Automation” will delve into how AI technologies are reshaping customer engagement, driving revenue, and enhancing operational efficiency. Attendees will also gain valuable knowledge on leveraging AI for enhancing customer lifetime value, personalized product recommendations, and process optimisation, ensuring banks can thrive in an increasingly digital and data-driven landscape.
Celebrating excellence in customer engagement
In the platform era, where banking revolves around the customer and their needs, the Excellence in Customer Engagement Awards 2024 will honour banks that have excelled in digital transformation and customer engagement. This ceremony recognises the innovation and success stories that have reshaped the banking landscape, setting benchmarks for others to follow. The event is celebrating the banking luminaries in Asia who have excelled in customer engagement, demonstrating leadership in this transformative era.
Jouk Pleiter, CEO and Founder of Backbase, emphasises the significance of the event said, “ENGAGE Asia 2024 is where innovation meets tradition in the heart of Vietnam. We’re bringing together the brightest minds in banking to explore AI-driven and customer-centric solutions while fostering meaningful connections. This event isn’t just about shaping the future of banking — it’s about inspiring a transformation that resonates with the unique spirit of Asian financial services.”
