Veeva Systems announced the Veeva Vault CRM Service Centre for APACs inside sales, contact centre, and hybrid reps. Supporting inbound and outbound engagement across channels, Vault CRM Service Centre will eliminate siloes among customer-facing teams, delivering a streamlined, customer-centric experience. Service Centre is part of Veeva Vault CRM Suite – along with Vault CRM for sales and Campaign Manager for marketing – all built from the ground up for life sciences on the Vault Platform.
More than 15 companies have already been live on Vault CRM since its release in April 2024 to all new customers. Veeva CRM migrations will begin for smaller customers later this year. Some larger customers are planning to start their migration programmes in early 2025. The first large global top 20 biopharma is expected to complete its migration to Vault CRM by the end of 2025.
“Veeva Vault CRM, Service Centre, and Campaign Manager form the core of the Veeva Vault CRM Suite, an industry-specific cloud application suite that combines sales, marketing, medical, and service to enable true customer centricity. Along with Veeva Open Data, customers can access high-quality reference data that works seamlessly in the CRM Suite to provide a better customer experience,” said Sudhir Kandarth, general manager, Veeva APAC.
